Pretty Links WordPress Plugin
The go-to WordPress affiliate link manager for clean URLs and click tracking.
"Pretty Links Pro is the right tool for WordPress affiliate sites with enough volume to justify link management. For a site with 10 links, a spreadsheet is enough. For a site with 200 links across 50 articles, Pretty Links starts to pay for itself in time saved." — Steven Doan, doancongtuan.com
Research-based profile. I have not used Pretty Links personally on production sites. It is a well-regarded standard in the WordPress affiliate marketing stack and earns its place in any comparison of link management tools.
Pricing is per site or bundled plans. Verify current pricing on the official page — WordPress plugin pricing changes frequently.
- Clean pretty URLs for outbound affiliate links (e.g. yourdomain.com/go/product)
- Click tracking built in — know which links perform without a separate analytics tool
- Auto-keyword linking saves time on large affiliate sites
- Integrates with WordPress without touching theme code
- Well-established in the WordPress affiliate marketing community
- Pro is required for most features that make it worth using
- Auto-linking needs careful configuration — can over-link content
- Competes with ThirstyAffiliates, which has a similar feature set
- Managing links through a plugin means data stays in WordPress, not a portable spreadsheet
- WordPress affiliate sites that need clean outbound link management
- Content sites with many affiliate links across dozens of articles
- Users who want click tracking without paying for a full analytics suite
- Anyone who needs auto-keyword linking to reduce manual link insertion
- Static sites (Astro, Next.js) — plugin only works in WordPress
- Sites with only a handful of affiliate links that do not need a dedicated manager
- Users who already have a link management workflow via another plugin or spreadsheet
From This Site
Articles, guides, and comparisons featuring Pretty Links.
Pretty Links
Free version available with basic redirect and tracking. Pro plans start at $99/year for a single site with full features including auto-keyword linking, geo-targeting, and advanced redirect types.
Disclosure: Some links on this page are affiliate links. If you make a purchase through them, I may earn a small commission at no extra cost to you. I only recommend products I've genuinely evaluated. Full disclosure →