Tools & Products

What I Actually Use

Every tool on this page is something I've used on a real project — either running this site, building client work, or both. Affiliate links are marked. My opinions aren't for sale.

Top Pick

Vultr

My practical VPS choice when I want control, not hand-holding.

"I've been on Vultr since 2021. Every guide on this site was written from a live Vultr server."
  • Simple VPS model: choose a server, install a stack, and know what you are responsible for
  • Good fit for developers who want root access, SSH, Nginx/OpenLiteSpeed, MariaDB, Redis, and real server control
  • Global data centers make it practical to place small projects near the target audience
  • Hourly billing and snapshots make testing less painful than long-term hosting contracts
Cloud Compute starts from low monthly instances; practical WordPress VPS choices often sit higher once CPU, RAM, backups, IPv4, snapshots, and storage are considered. Free credits for new accounts
9.4
/ 10
Vultr is excellent when you want a real server and you accept the responsibility that comes with it. It is a bad choice if you secretly want managed WordPress support.
Steven Uses This

Recommended Tools

Affiliate links. Only products I've evaluated personally.

Hostinger

Best Budget
8.1

A strong budget host for small WordPress sites, as long as you respect renewal pricing.

  • Very beginner-friendly dashboard compared with old-school cPanel hosts
  • Intro pricing is competitive if you are comfortable paying for a long term upfront
  • Managed WordPress features, free SSL, migration, and backups cover common beginner needs
Premium web hosting is currently $2.99/mo on a 48-month term and renews at $10.99/mo. Business is $3.99/mo on a 48-month term and renews at $16.99/mo.

Cloudways

Best for Developers
8.8

Managed cloud hosting for people who want VPS power without being the sysadmin every night.

  • Removes much of the server management burden compared with a raw VPS
  • Lets you choose underlying cloud providers such as DigitalOcean, Vultr, Linode/Akamai, AWS, and Google Cloud
  • Good middle ground between shared hosting and fully premium managed WordPress hosting
Cloudways Flexible starts from $11/mo on DigitalOcean. WordPress hosting provider starting prices include DigitalOcean from $11/mo, Vultr from $14/mo, Linode from $14/mo, GCE from $37.45/mo, and AWS from $38.56/mo.

Kinsta

Best Performance
8.5

Premium managed WordPress hosting for sites where operations matter.

  • Managed WordPress platform removes most server maintenance from the owner
  • Dashboard is built for WordPress work rather than generic hosting
  • Free migrations, backups, CDN/edge caching, WAF, and malware removal reduce operational burden
Single-site WordPress plans start at $35/mo after the first-month promo, or $350/year on annual billing. Multi-site plans start around $70/mo or $700/year.

WP Engine

8.3

Premium managed WordPress hosting for serious sites and agencies.

  • Fast, purpose-built WordPress infrastructure
  • Developer tools: Git deployment, SSH access, WP-CLI, staging
  • Comprehensive WordPress-specific support with actual expertise
From $20/mo (Startup, 1 site). Agency and enterprise plans from $60/mo+.

DigitalOcean

8.9

A clean first VPS choice for developers who want strong docs and predictable cloud pricing.

  • Excellent documentation and tutorials for common Linux, WordPress, Nginx, Docker, and server tasks
  • Clean dashboard and developer-friendly onboarding
  • Predictable Droplet pricing with small entry-level plans
Basic Droplets start at $4/mo for 512 MiB RAM or $6/mo for 1 GiB RAM. Practical WordPress VPS setups commonly start at $6-$12/mo before backups or managed services.

GeneratePress

Best Lightweight Theme
8.4

A quiet, fast WordPress foundation for developers and block-editor builds.

  • Very lightweight foundation compared with visual-builder-first themes
  • Pairs well with Gutenberg and GenerateBlocks instead of forcing a page builder workflow
  • GP Premium adds useful theme control without turning the site into a bloated system
Free core theme. GP Premium is $59/year. GeneratePress One is currently promoted at $99/year, with renewals at full price; all pricing is USD.

Blocksy

Steven Uses This
8.9

My practical WordPress theme choice when I want modern controls without going full page builder.

  • Strong free version with useful customization controls
  • Feels more modern for Gutenberg-first WordPress than many older multipurpose themes
  • Companion plugin model keeps many features modular
Free core theme. Blocksy Pro Personal $69/yr for 1 site, Business $99/yr for 10 sites, Agency $149/yr for unlimited sites; lifetime options are also available.

ReHub

Steven Uses This
8.7

The theme I would choose when affiliate structure matters more than visual simplicity.

  • Built around affiliate realities: reviews, comparison tables, coupons, product boxes, deal layouts, and user submissions
  • Pairs well with Content Egg for product data, price comparison, and affiliate modules
  • Useful when you need many monetization layouts without coding each component from scratch
About $59 for the regular ThemeForest license. Extended licensing may be required for some paid end-product scenarios.

WP Rocket

Steven Uses This
8.7

A fast performance win when the bottleneck is cache and frontend delivery — not a cure for a bad stack.

  • Applies many common performance best practices with less setup friction than manual tuning
  • Page caching, preload, LazyLoad, Delay JS, and Remove Unused CSS are in one plugin
  • Good fit for non-technical WordPress owners who need a safer performance workflow
$59/year for Single (1 website), $119/year for Plus (3 websites), and $299/year for Multi (50 websites), with larger licenses available.

Rank Math

Steven Uses This
8.8

A strong SEO cockpit for WordPress — not a magic ranking machine.

  • Free tier covers many everyday SEO needs: titles, meta descriptions, sitemaps, schema basics, redirects, and analysis
  • Useful schema controls for reviews, FAQs, products, articles, and local/business-style pages
  • Search Console and analytics integration can reduce tab-switching for WordPress site owners
Free core plugin. Current Rank Math PRO offer shows $5.99/mo billed annually, with renewal at $8.99/mo + taxes. Business and Agency are for client-site use.

ACF Pro

Steven Uses This
9.1

The practical default for custom fields and structured WordPress content.

  • The most widely used custom fields workflow in serious WordPress builds
  • Repeater and Flexible Content fields make structured sections manageable for editors
  • Options pages are useful for global settings such as header, footer, banners, and site-wide copy
Free core plugin. ACF Pro Personal from $49/yr for 1 site; Freelancer $149/yr for 10 sites; Agency $249/yr for unlimited sites.

Webflow

Best No-Code Builder
8.2

A strong visual build system when design precision matters more than plugin freedom.

  • Excellent visual control for designers who understand layout, spacing, responsive behavior, and interactions
  • Hosted CMS avoids plugin updates, PHP hosting, cache plugins, and many WordPress maintenance chores
  • Great for polished landing pages, startup sites, portfolios, and marketing pages that need fast iteration
Free Starter plan available. Webflow’s simplified 2026 site plans include Basic and a Premium plan around $25/mo yearly or $39/mo monthly for CMS-heavy sites, with workspace and enterprise costs separate.

WordPress

8.7

The CMS I still respect — as long as the project actually needs a CMS.

  • Excellent when non-technical people need to edit content through an admin interface
  • Huge plugin and theme ecosystem for forms, SEO, ecommerce, membership, LMS, directories, and affiliate workflows
  • WooCommerce makes WordPress a serious ecommerce option for many small and mid-sized stores
WordPress.org software is free and open source. Real cost comes from hosting, domain, premium themes, plugins, security, backups, maintenance, and developer time.

Namecheap

8.7

A clean domain registrar for people who keep hosting somewhere else.

  • Cleaner domain-management experience than many all-in-one registrars
  • Good fit for keeping domains separate from hosting providers
  • Domain privacy is included for many eligible domains
.com pricing varies by promotion and renewal period. Namecheap often runs first-year deals; check both registration and renewal before buying. Domain privacy is included for many eligible domains.

SiteGround

7.8

Good support and a polished WordPress setup — but calculate year two before celebrating year one.

  • Support and managed hosting polish are stronger than many low-cost shared hosts
  • Site Tools is cleaner than old cPanel for many non-technical users
  • Built-in caching, SSL, CDN integration, backups, and WordPress conveniences reduce setup friction
StartUp promotional pricing is commonly shown from $2.99/mo for the first 12-month term, renewing around $17.99/mo. GrowBig and GoGeek renew higher; cloud hosting starts much higher.

Astro

Steven Uses This
9.2

The framework I use when content, speed, and simple deployment matter more than a WordPress admin.

  • Excellent fit for content-driven sites: blogs, documentation, affiliate content, guides, and landing pages
  • Ships little or no client-side JavaScript by default, which helps performance when used well
  • Content collections make MDX and structured content safer than loose files
Free and open source. Hosting cost depends on where you deploy: static hosts, serverless platforms, or your own VPS.

How I pick these tools

01

Personal use first

I don't recommend anything I haven't deployed on a real site. Most tools here have been running in production for 1–3 years.

02

Honest about tradeoffs

Every tool has cons. I list them. A recommendation without weaknesses is a sales pitch, not a review.

03

Affiliate = disclosed

Affiliate links fund this site. They never change my verdict. Tools I don't recommend don't appear here regardless of commission.

All Tools & Platforms

Complete list. Affiliate links marked where applicable.

Astra theme A safe, popular WordPress theme base for Elementor, templates, and beginner-friendly builds. Bluehost hosting Beginner-friendly WordPress hosting with easy setup, but renewal math matters. Contabo hosting Very cheap VPS specs, but I would treat it as budget infrastructure with trade-offs. Content Egg plugin Affiliate product data and price comparison for serious WordPress affiliate sites. DreamHost hosting Independent WordPress-friendly hosting with flexible plans and a custom panel. Elegant Themes theme A client-friendly visual WordPress builder, not a lightweight developer theme. Framer builder A motion-first website builder for landing pages, startup sites, and visual launches. Ghost cms A publishing-first CMS for newsletters, memberships, and independent media. GoDaddy domain A beginner-friendly registrar where renewal math matters more than promo pricing. GreenGeeks hosting Eco-friendly shared and managed WordPress hosting for sustainability-conscious users. HawkHost hosting Budget cPanel hosting for small sites that need predictable low cost. HostArmada hosting Managed cloud shared hosting with a stronger support and speed pitch than typical budget hosts. Kadence theme A Gutenberg-first WordPress builder ecosystem with more design help than GeneratePress. Liquid Web hosting Premium managed hosting for high-value sites and serious infrastructure needs. Netlify platform A mature static-site deployment platform for Astro, Jamstack, and Git-based publishing workflows. Next.js framework Use it when the website starts behaving like a product, not just a set of pages. PremiumPress theme Niche WordPress themes for coupon, job board, directory, and classified sites. Pretty Links plugin The go-to WordPress affiliate link manager for clean URLs and click tracking. ScalaHosting hosting For people who want VPS resources without becoming a full-time server admin. Vercel platform The easiest deployment path for Astro sites when you want GitHub push to live site with almost no server work. WoodMart theme A WooCommerce theme for stores that need merchandising muscle, not just a pretty homepage. WPForms plugin The beginner-friendly WordPress form builder with a solid free tier.